• Strategic Advisor
  • Facilitator
  • Leadership Coach

I help founders, leadership teams, and coalitions find common ground, sharpen their strategy, and tell a story people truly believe in.

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Portrait of Micael Johnstone

My Approach

The most meaningful leadership challenges rarely fit neatly into one box.

Over the past twenty years, my work has lived at the crossroads of strategy, facilitation, and communications, helping thoughtful leaders turn big, complex ideas into practical action.

Whether I am sitting one-to-one with a founder or bringing commercial competitors around the same table, my priority is creating a space where people feel safe to speak openly and to genuinely understand one another. My facilitation style is warm, conversational, and structured, making it easier for busy, diverse groups to build real trust and move forward together.

When a project calls for something extra, I also bring in trusted friends and specialists from a global network spanning leadership, economics, sustainability, psychology, and the arts, curating the right voices around the challenge at hand.

Ways We Can Work Together

  • Strategy Development & Alignment

    Working alongside you and your team to clarify your purpose, sharpen commercial priorities, and turn ambitious thinking into a clear path forward.

  • Facilitation & Convening

    Designing and hosting leadership offsites, executive retreats, and multi-organisational conversations where different perspectives need to find shared purpose.

  • Strategic Communications & Narrative

    Helping you articulate what you stand for, shaping honest, compelling narratives that connect your internal culture with the outside world.

  • 1:1 Leadership Coaching & Advisory

    Acting as a trusted, confidential sounding board for senior leaders navigating growth, change, or purpose-led work.

A Little About My Background

Let's Talk

If a mutual friend or colleague suggested we connect, I would love to hear what you are working on. Drop me a note or grab some time in my diary below.